Business Archives - Serenity Virtual Assist
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Business Tag

The end of the year is a wonderful time to celebrate.  It's all Christmas Christmas Christmas, and in marketing terms a great opportunity for your brand to give your social media friends a little surprise while creating more reach and visibility for yourself. And the best thing, with these simple ideas, you still have time to set up a festive social media campaign! Run a Customer Appreciation Campaign The Christmas holiday time is all about giving. Show your customers appreciation either with a big giveaway or a series of smaller gifts over the festive season. Reward your fans, the people who are sharing your content the most. You can create a specific post (or posts) for people to share and pick a winner from those who share correctly. You can support the campaign via email, on your website and if you're a bricks & mortar business, in person. Create Social Media...

Put your money where your heart is Shop local, support your friends, neighbours and yourself. Invest in your community; help to create a stronger and healthier local economy by keeping your money local. Community Sustainability Local stores help sustain vibrant, compact and walkable town centres – which in turn are essential to reduce sprawl, vehicle use, habitat loss and pollution Keep Your Community Unique One of a kind businesses are an integral part of the distinctive character of your local area. They create diversity on your High Street and they often support other local makers and creators. Create Collective Prosperity Locally owned businesses invest more in local labour, contribute more local taxes and spent more time on community based decisions, and creating local events.  In doing so, they create more opportunity for everyone in your community Local Owners Care Local business owners often live in and love your area.  They are less likely to leave and are more invested...

Work/life balance means something different to everyone and at times is at best an elusive ideal and at worst a complete myth. We all live busy lives. Whether you work for a small company, a large corporate or are running solo. A whopping 94% of working professionals reported working more than 50 hours per week and nearly half said they worked more than 65 hours per week in a Harvard Business School survey. By making considered choices about which opportunities you pursue and which you decline, rather than simply reacting to emergencies, you can find try to find some balance in meaningfully engaging with work, family, and community. And you know what, give yourself a break - you can’t do everything, nor should you try No matter what work/life balance means for you, here are some useful tips that might help! Build Real Support Networks No matter who you talk to, whatever their role or...

I'm a single mum. I run a home. I have a busy teenage daughter. I manage an small business outsourcing team. And then I manage my own work for clients on a daily basis - so it's not surprising that I'm often asked just how I manage to do so much. And mostly with a smile on my face. First, I'm not always smiling and sometimes my endless cups of fennel tea (I also don't drink any caffeine ever!) go cold and I need to remember to breathe. But it's not often, as I have a few' work rules' I live by that make my business life a lot easier to manage, some of which you might find useful! And if business still feels overwhelming at times, then give us a call and we'll see how we can help! Be Ruthless I’m really ruthless in terms of doing only those things which are...

There’s no shortage of news about plastics right now and reducing plastic in your small business can make a difference. From our oceans to local waterways. Sea creatures and birds with stomachs filled with plastic trash they mistook for food. And on beaches all over the world, we’re increasingly finding the tideline littered with plastics from the tiniest microbeads and mini debris to larger bottles. So we’ve put our thinking caps on and come up with just a few ways you could go about reducing plastic in your small business, whether you’re a café, a hospitality business, a trade - or a small office based business. Single-use plastic straws Did you know that in the US alone they throw away enough plastic straws on a daily basis, to wrap the earth’s circumference 2.5 times - each and every day! That’s huge and something you can easily do something about. Encourage your colleagues and customers...

When you make the decision to hire a virtual assistant it’s a big one and a decision that, with the right VA, can radically change your life and support your business. Working with a virtual assistant is a tweaking process and a form of ‘letting go’ and comes with a whole host of, sometimes quite complex, emotions. It isn’t as simple as pressing an “easy button” and walking away. We need this to be a partnership, a working alongside. You can’t just hand over some basic information and expect it to just ‘flow’ – mostly because we can’t read minds and it takes time to become a ‘virtual you”! For many people, to hire a virtual assistant is entrusting part of your ‘baby’, and then learning how to do that and keep a hand in managing the workflow to the VA are totally new skills learn and master. Now please don’t think that...

If you’re running a local business with a physical ‘location’ and you’re doing OK, you’ll also know that, of course, your local customers are your most valuable customers. So how do you go about making sure that you’re reaching and connecting with the people that don’t know they need you yet? Or even 'local' people who might be slightly outside of your usual catchment? You might think that you don’t need to promote your local business online if you rely on passing trade, loyalty or word of mouth to bring in new customers. You don’t want to spend time messing about online when all your valuable customer can be right in front of you. You want to focus on doing what you do and let your work speak for itself. We get that. But all that said, in a competitive high street keeping hold of the customers you have (and getting new ones)...

Where focus goes, energy flows; where do you want to be putting all your energy this year? With the arrival of the New Year, many of us will have already taken the pressure on ourselves to come up with strong New Year resolutions we are determined to stick to, vowing how we will make a health commitment, a lifestyle change, some sort of personal growth and achieve a better work-life balance. This can become all very tired and clichéd and more so when you can, of course, make those life changes at any time of the year, not just at New Year. Certainly for us, we believe we are all a continual work in progress. And the same can be said of our businesses. But when you apply the process of reflection to your business it can be an opportunity to celebrate areas of accomplishment, and consider places where desired results were not...

We all know about hashtags by now right? And you’re know to use hashtags for every day to increase impressions, engagement, and reach? If not, you may want to try! Using hashtags is fundamental to your success on social media platforms.  Hashtags will help you easily and organically grow your social media following by linking together relevant content and interested users across all social media platforms. Some of us post every-day, others like to pick and mix the days across the week, depending on what’s trending or how website analysis is showing their audience spread, so to help you across every day of the week I have compiled the top trending hashtags for every day of the week. If you’re a #girlboss you may also like to check out my 50 Hashtags for Female Entrepreneurs ! Hashtags For Every Day Monday #Monday #MondayFunday #MotivationMonday #MondayMotivation #MotivationalMonday #MantraMonday #MeowMonday #ManicureMonday #MondayMood #ManCrushMonday or #MCM #MusicMonday #FitnessMonday #MagicMonday...