Women In Business Archives - Serenity Virtual Assist
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Women In Business

Work/life balance means something different to everyone and at times is at best an elusive ideal and at worst a complete myth. We all live busy lives. Whether you work for a small company, a large corporate or are running solo. A whopping 94% of working professionals reported working more than 50 hours per week and nearly half said they worked more than 65 hours per week in a Harvard Business School survey. By making considered choices about which opportunities you pursue and which you decline, rather than simply reacting to emergencies, you can find try to find some balance in meaningfully engaging with work, family, and community. And you know what, give yourself a break - you can’t do everything, nor should you try No matter what work/life balance means for you, here are some useful tips that might help! Build Real Support Networks No matter who you talk to, whatever their role or...

Need some simple tips to grow your Instagram? Instagram is one of the hottest social networks right now. It's visual, it's quick, it's mobile and it's pretty simple to use. There's no better time than now to get started with Instagram. The following tips can help you make the best out of your own Instagram experience so you can grow your followers and increase your engagement. Follow feeds you love Being truly authentic is vital and having your own feed full of images that inspire you will motivate you to comment and make new friends.  Social Media needs to be just that, social! Search and follow the people that impassion you and your audience – look for the pioneers, the people who make you smile when you find them in your feed, influencers and other users who inspire you each and every day. Comment liberally and authentically Now let’s be honest we all like a compliment,...

I'm a single mum. I run a home. I have a busy teenage daughter. I manage an small business outsourcing team. And then I manage my own work for clients on a daily basis - so it's not surprising that I'm often asked just how I manage to do so much. And mostly with a smile on my face. First, I'm not always smiling and sometimes my endless cups of fennel tea (I also don't drink any caffeine ever!) go cold and I need to remember to breathe. But it's not often, as I have a few' work rules' I live by that make my business life a lot easier to manage, some of which you might find useful! And if business still feels overwhelming at times, then give us a call and we'll see how we can help! Be Ruthless I’m really ruthless in terms of doing only those things which are...

There’s no shortage of news about plastics right now and reducing plastic in your small business can make a difference. From our oceans to local waterways. Sea creatures and birds with stomachs filled with plastic trash they mistook for food. And on beaches all over the world, we’re increasingly finding the tideline littered with plastics from the tiniest microbeads and mini debris to larger bottles. So we’ve put our thinking caps on and come up with just a few ways you could go about reducing plastic in your small business, whether you’re a café, a hospitality business, a trade - or a small office based business. Single-use plastic straws Did you know that in the US alone they throw away enough plastic straws on a daily basis, to wrap the earth’s circumference 2.5 times - each and every day! That’s huge and something you can easily do something about. Encourage your colleagues and customers...

When you make the decision to hire a virtual assistant it’s a big one and a decision that, with the right VA, can radically change your life and support your business. Working with a virtual assistant is a tweaking process and a form of ‘letting go’ and comes with a whole host of, sometimes quite complex, emotions. It isn’t as simple as pressing an “easy button” and walking away. We need this to be a partnership, a working alongside. You can’t just hand over some basic information and expect it to just ‘flow’ – mostly because we can’t read minds and it takes time to become a ‘virtual you”! For many people, to hire a virtual assistant is entrusting part of your ‘baby’, and then learning how to do that and keep a hand in managing the workflow to the VA are totally new skills learn and master. Now please don’t think that...

If you’re running a local business with a physical ‘location’ and you’re doing OK, you’ll also know that, of course, your local customers are your most valuable customers. So how do you go about making sure that you’re reaching and connecting with the people that don’t know they need you yet? Or even 'local' people who might be slightly outside of your usual catchment? You might think that you don’t need to promote your local business online if you rely on passing trade, loyalty or word of mouth to bring in new customers. You don’t want to spend time messing about online when all your valuable customer can be right in front of you. You want to focus on doing what you do and let your work speak for itself. We get that. But all that said, in a competitive high street keeping hold of the customers you have (and getting new ones)...

Need some help? Are you a small business who needs a bit of extra support?  Do you remember when you started your business and what it meant to you, what your dream was? Remember when you had the time to focus on your goals and creativity but now you are so over busy juggling all the day-to-day balls that some days you can’t even remember what your core business does anymore? You need some help but you don’t really want an employee. You’ve heard about Virtual Assistants but you’re not really sure what they are, how you would use one or what they can do? The “what exactly is the benefit of a VA” question is something I am asked regularly, so I thought it might be useful to summarise just a few of the benefits of having a Virtual Assistant. You don’t need to hire full time employees Traditionally when you run a...

As with the start of every New Year, many of us use this as a time to reflect on our new year goals, both personal and professional, and assess what we need to do to achieve them. And many of us make a list of those New Year goals, often to help us focus. So we’ve thought of a few ways your VA can assist in helping you achieve those goals and hold you accountable, so you can kick off 2018 on the right foot! I want to get organized Before your brand new calendar begins to book up with meetings and events, take the time now to get your plans for the year under control. You can start by giving your VA full access to your calendar and have them take over the process of creating and scheduling meetings on your behalf. We manage diaries for a host of clients, working...

One of the aspects of my job which I love is social media management. And I am lucky enough to work with some great clients, including some amazingly inspiring women doing great things in beautiful ways in art, illustration, weddings, make-up and lifestyle creative. Social media is one of the most powerful branding tools available for your business. When used positively and with purpose. One thing we all know is key is that to create a successful following on social media you need to be using hashtags. To help your brand develop, grow engagement, and drive traffic to your website. But which hashtags? In this post, I will be sharing the top 50 Hashtags for Female Entrepreneurs. Put simply, for girl-boss businesses or women making their mark online, mixing up these hashtags in your social media channels will help grow your online presence and make your content more searchable. I hope you enjoy these...

All across the UK today, there will be families celebrating Mother's Day.  For me, I am heading to the beach for a glorious lunch in our favourite beach bistro followed by a sunny afternoon walk on the prom, with my 80 year old mum and my daughter. I am a mum to a feisty, beautiful, full-on, glorious and truly adorable 14 year old daughter. I love that she has always been, even as a tiny child, measured and considered but with a wicked streak of fun. She remains in her teenage years very centered and balanced, so incredibly talented, determined, independent, slowly increasingly sure of her own abilities - and most importantly so very happy. And every day I love her more. I hope I have taught her well how to weather the wonderful bendy, up and down journey that is life; and feel today, on this Mother's Day, a day that...