Social Media Archives - Serenity Virtual Assist
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Social Media

The end of the year is a wonderful time to celebrate.  It's all Christmas Christmas Christmas, and in marketing terms a great opportunity for your brand to give your social media friends a little surprise while creating more reach and visibility for yourself. And the best thing, with these simple ideas, you still have time to set up a festive social media campaign! Run a Customer Appreciation Campaign The Christmas holiday time is all about giving. Show your customers appreciation either with a big giveaway or a series of smaller gifts over the festive season. Reward your fans, the people who are sharing your content the most. You can create a specific post (or posts) for people to share and pick a winner from those who share correctly. You can support the campaign via email, on your website and if you're a bricks & mortar business, in person. Create Social Media...

Need some simple tips to grow your Instagram? Instagram is one of the hottest social networks right now. It's visual, it's quick, it's mobile and it's pretty simple to use. There's no better time than now to get started with Instagram. The following tips can help you make the best out of your own Instagram experience so you can grow your followers and increase your engagement. Follow feeds you love Being truly authentic is vital and having your own feed full of images that inspire you will motivate you to comment and make new friends.  Social Media needs to be just that, social! Search and follow the people that impassion you and your audience – look for the pioneers, the people who make you smile when you find them in your feed, influencers and other users who inspire you each and every day. Comment liberally and authentically Now let’s be honest we all like a compliment,...

When you make the decision to hire a virtual assistant it’s a big one and a decision that, with the right VA, can radically change your life and support your business. Working with a virtual assistant is a tweaking process and a form of ‘letting go’ and comes with a whole host of, sometimes quite complex, emotions. It isn’t as simple as pressing an “easy button” and walking away. We need this to be a partnership, a working alongside. You can’t just hand over some basic information and expect it to just ‘flow’ – mostly because we can’t read minds and it takes time to become a ‘virtual you”! For many people, to hire a virtual assistant is entrusting part of your ‘baby’, and then learning how to do that and keep a hand in managing the workflow to the VA are totally new skills learn and master. Now please don’t think that...

If you’re running a local business with a physical ‘location’ and you’re doing OK, you’ll also know that, of course, your local customers are your most valuable customers. So how do you go about making sure that you’re reaching and connecting with the people that don’t know they need you yet? Or even 'local' people who might be slightly outside of your usual catchment? You might think that you don’t need to promote your local business online if you rely on passing trade, loyalty or word of mouth to bring in new customers. You don’t want to spend time messing about online when all your valuable customer can be right in front of you. You want to focus on doing what you do and let your work speak for itself. We get that. But all that said, in a competitive high street keeping hold of the customers you have (and getting new ones)...

We’d take a wild guess that you’re seeing less of brands and businesses that you have been following on Facebook. And that posts from people you saw before perhaps don’t show up now? Well, that’s because on Friday January 11, Mark Zuckerberg made an announcement regarding the Facebook environment and how they’ve had customer feedback that has indicated that public content — posts from businesses, brands and media — is overshadowing the personal posts from family and friends. The posts that connect us together. The original purpose for Facebook according to the announcement. In a nutshell, what this means now is that Facebook reach for businesses, brands and engagement-bait media pages will diminish significantly. Put simply your content as a business owner will show up less on people’s News Feeds. So what can we do? Be More Human The Engagement-bait which we all know and loathe, where it uses language on posts such as...

We all know about hashtags by now right? And you’re know to use hashtags for every day to increase impressions, engagement, and reach? If not, you may want to try! Using hashtags is fundamental to your success on social media platforms.  Hashtags will help you easily and organically grow your social media following by linking together relevant content and interested users across all social media platforms. Some of us post every-day, others like to pick and mix the days across the week, depending on what’s trending or how website analysis is showing their audience spread, so to help you across every day of the week I have compiled the top trending hashtags for every day of the week. If you’re a #girlboss you may also like to check out my 50 Hashtags for Female Entrepreneurs ! Hashtags For Every Day Monday #Monday #MondayFunday #MotivationMonday #MondayMotivation #MotivationalMonday #MantraMonday #MeowMonday #ManicureMonday #MondayMood #ManCrushMonday or #MCM #MusicMonday #FitnessMonday #MagicMonday...

There was a time when social media wasn’t an essential part of growing a small business. But that is no longer the case. Way back in 2012, only 54 percent of small-business owners reported they needed help with social media. Now 72 percent saying that their marketing efforts across the channels that matter, including social, email, mobile and Web, are working. And many of them say they have outsourced professional help to manage this. We all know it’s all about engaging the right audiences with valuable content. The online community has little tolerance for blatant self-promotion viewing social media as a means to free advertising. Given this, small-business owners face a challenge when it comes to striking a balance in using social media, ensuring a balance between engagement, storytelling and out and out promotion. Engagement is rooted in regularly sharing insight and providing value every time you connect with a customer. This builds...

Have you ever wanted to get some help in your business but were put off because it felt too hard?  Does the word outsource fill you with dread? Is the thought of getting another person to ‘do’ part of your business nerve-wracking – of course it is, you know your business better than anyone and it’s your baby. When we first start out, we tend to have very little money and so we feel like we must do everything ourselves. Then the business gets busy, life gets a bit frantic. The accounting gets left to the side because we don’t have time. The marketing just doesn’t happen or we post a few bits to Facebook, tweet a bit and send out one e-newsletter that took the best part of a week to get our head around, the blogging just doesn’t happen. And as for updating the website, well that’s a distant dream. If...

How much time do you spend filling your website and social media channels with new content? Blogs, images, tips, tricks and tutorials all take time to produce. But content, because of the nature of what it is and how its presented, has a shelf-life. Newsletters get buried under the piles of emails in people’s in-boxes (because they don’t all have a VA handling their in-boxes!), blog posts get buried in trash or archived by your website. Webinars end and social media posts disappear into the abyss quicker than you can blink. Contents fade away from the feeds of your followers, blissfully hidden amongst everyone else’s “new content”. The content you create (along with the time and energy you put into it) quickly gets buried under your newer content.  So was all that hard work for nothing? Or is it possible to master the art of reusing content? The super positive is that if...

Instagram has exploded in popularity since it first launched in 2010. Now with more than 700 million monthly active users, including both consumers and businesses, some 70 million photos are shared on the platform every day. Having a larger Instagram following can mean more sales for your business, more views on your blog, and a stronger community for your brand. But how in the world do some people have thousands of Instagram followers? Some businesses have been using Instagram for publicity from the start, but it wasn’t until recently that the company created a specific profile for businesses, with ever evolving features. This came alongside recent algorithms, designed to be similar to Facebook’s algorithms, allowing Instagram to present its users with more of what they find interesting and less stuff that would be considered intrusive, or ‘spammy’. So it could become increasingly difficult for a business to stand out in coming months.  But with a...