Business Archives - Serenity Virtual Assist
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Business

The end of the year is a wonderful time to celebrate.  It's all Christmas Christmas Christmas, and in marketing terms a great opportunity for your brand to give your social media friends a little surprise while creating more reach and visibility for yourself. And the best thing, with these simple ideas, you still have time to set up a festive social media campaign! Run a Customer Appreciation Campaign The Christmas holiday time is all about giving. Show your customers appreciation either with a big giveaway or a series of smaller gifts over the festive season. Reward your fans, the people who are sharing your content the most. You can create a specific post (or posts) for people to share and pick a winner from those who share correctly. You can support the campaign via email, on your website and if you're a bricks & mortar business, in person. Create Social Media...

Halloween food and plastic waste - both escalate to levels you wouldn’t conventionally think about at this time of year. Have you thought that each individual wrapped sweet you give out contains plastic? All those little bags of Haribo or mini bags of chocolate buttons, all those Cadburys Hero’s – every single one of those is cloaked in plastic, which ultimately end up in landfill. And did you know that Halloween costumes and clothing on sale from six major retailers in the UK is 90% made from plastic (polyester is plastic)?  Or that this can create up to 2,600 tons (2.6 million kilogrammes) of extra plastic waste simply from the amount of costumes literally thrown away by families each year. That’s the equivalent to over 100 million plastic Coca Cola bottles. Last year, in the UK alone, over seven million costumes were disposed of. And then comes the Halloween food waste. Forty percent of people...

There’s no shortage of news about plastics right now and reducing plastic in your small business can make a difference. From our oceans to local waterways. Sea creatures and birds with stomachs filled with plastic trash they mistook for food. And on beaches all over the world, we’re increasingly finding the tideline littered with plastics from the tiniest microbeads and mini debris to larger bottles. So we’ve put our thinking caps on and come up with just a few ways you could go about reducing plastic in your small business, whether you’re a café, a hospitality business, a trade - or a small office based business. Single-use plastic straws Did you know that in the US alone they throw away enough plastic straws on a daily basis, to wrap the earth’s circumference 2.5 times - each and every day! That’s huge and something you can easily do something about. Encourage your colleagues and customers...

When you make the decision to hire a virtual assistant it’s a big one and a decision that, with the right VA, can radically change your life and support your business. Working with a virtual assistant is a tweaking process and a form of ‘letting go’ and comes with a whole host of, sometimes quite complex, emotions. It isn’t as simple as pressing an “easy button” and walking away. We need this to be a partnership, a working alongside. You can’t just hand over some basic information and expect it to just ‘flow’ – mostly because we can’t read minds and it takes time to become a ‘virtual you”! For many people, to hire a virtual assistant is entrusting part of your ‘baby’, and then learning how to do that and keep a hand in managing the workflow to the VA are totally new skills learn and master. Now please don’t think that...

If you’re running a local business with a physical ‘location’ and you’re doing OK, you’ll also know that, of course, your local customers are your most valuable customers. So how do you go about making sure that you’re reaching and connecting with the people that don’t know they need you yet? Or even 'local' people who might be slightly outside of your usual catchment? You might think that you don’t need to promote your local business online if you rely on passing trade, loyalty or word of mouth to bring in new customers. You don’t want to spend time messing about online when all your valuable customer can be right in front of you. You want to focus on doing what you do and let your work speak for itself. We get that. But all that said, in a competitive high street keeping hold of the customers you have (and getting new ones)...

We’d take a wild guess that you’re seeing less of brands and businesses that you have been following on Facebook. And that posts from people you saw before perhaps don’t show up now? Well, that’s because on Friday January 11, Mark Zuckerberg made an announcement regarding the Facebook environment and how they’ve had customer feedback that has indicated that public content — posts from businesses, brands and media — is overshadowing the personal posts from family and friends. The posts that connect us together. The original purpose for Facebook according to the announcement. In a nutshell, what this means now is that Facebook reach for businesses, brands and engagement-bait media pages will diminish significantly. Put simply your content as a business owner will show up less on people’s News Feeds. So what can we do? Be More Human The Engagement-bait which we all know and loathe, where it uses language on posts such as...

Need some help? Are you a small business who needs a bit of extra support?  Do you remember when you started your business and what it meant to you, what your dream was? Remember when you had the time to focus on your goals and creativity but now you are so over busy juggling all the day-to-day balls that some days you can’t even remember what your core business does anymore? You need some help but you don’t really want an employee. You’ve heard about Virtual Assistants but you’re not really sure what they are, how you would use one or what they can do? The “what exactly is the benefit of a VA” question is something I am asked regularly, so I thought it might be useful to summarise just a few of the benefits of having a Virtual Assistant. You don’t need to hire full time employees Traditionally when you run a...

As with the start of every New Year, many of us use this as a time to reflect on our new year goals, both personal and professional, and assess what we need to do to achieve them. And many of us make a list of those New Year goals, often to help us focus. So we’ve thought of a few ways your VA can assist in helping you achieve those goals and hold you accountable, so you can kick off 2018 on the right foot! I want to get organized Before your brand new calendar begins to book up with meetings and events, take the time now to get your plans for the year under control. You can start by giving your VA full access to your calendar and have them take over the process of creating and scheduling meetings on your behalf. We manage diaries for a host of clients, working...

Where focus goes, energy flows; where do you want to be putting all your energy this year? With the arrival of the New Year, many of us will have already taken the pressure on ourselves to come up with strong New Year resolutions we are determined to stick to, vowing how we will make a health commitment, a lifestyle change, some sort of personal growth and achieve a better work-life balance. This can become all very tired and clichéd and more so when you can, of course, make those life changes at any time of the year, not just at New Year. Certainly for us, we believe we are all a continual work in progress. And the same can be said of our businesses. But when you apply the process of reflection to your business it can be an opportunity to celebrate areas of accomplishment, and consider places where desired results were not...

Today is the International Day of Happiness.  Simplicity sits high on my list of ‘happy’ things, so today I thought I would 'go simple' and ask a mix of clients and friends to summarise just a few things that make them happy! Spotting dolphins close to shore in Cardigan Bay, watching the murmuration of starlings as they come in to roost under Aberystwyth pier, clear blue skies and sunshine on a cold winter’s day,  catching up with a friend over a cuppa,  planning a holiday, cooking a special meal, supporting my local rugby club, choosing to spend time alone, borrowing a dog to take for a walk on the beach, having a laugh with my Mum Jan, Aberystwyth, Wales   Customers coming through the door & a healthy turnover, happy customers and good feedback, happy staff and a well-bonded team, conscientious staff who care about their job and having pride in my brand. Richard, Proprietor...