Business Support Archives - Serenity Virtual Assist
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Business Support

The end of the year is a wonderful time to celebrate.  It's all Christmas Christmas Christmas, and in marketing terms a great opportunity for your brand to give your social media friends a little surprise while creating more reach and visibility for yourself. And the best thing, with these simple ideas, you still have time to set up a festive social media campaign! Run a Customer Appreciation Campaign The Christmas holiday time is all about giving. Show your customers appreciation either with a big giveaway or a series of smaller gifts over the festive season. Reward your fans, the people who are sharing your content the most. You can create a specific post (or posts) for people to share and pick a winner from those who share correctly. You can support the campaign via email, on your website and if you're a bricks & mortar business, in person. Create Social Media...

Put your money where your heart is Shop local, support your friends, neighbours and yourself. Invest in your community; help to create a stronger and healthier local economy by keeping your money local. Community Sustainability Local stores help sustain vibrant, compact and walkable town centres – which in turn are essential to reduce sprawl, vehicle use, habitat loss and pollution Keep Your Community Unique One of a kind businesses are an integral part of the distinctive character of your local area. They create diversity on your High Street and they often support other local makers and creators. Create Collective Prosperity Locally owned businesses invest more in local labour, contribute more local taxes and spent more time on community based decisions, and creating local events.  In doing so, they create more opportunity for everyone in your community Local Owners Care Local business owners often live in and love your area.  They are less likely to leave and are more invested...

Work/life balance means something different to everyone and at times is at best an elusive ideal and at worst a complete myth. We all live busy lives. Whether you work for a small company, a large corporate or are running solo. A whopping 94% of working professionals reported working more than 50 hours per week and nearly half said they worked more than 65 hours per week in a Harvard Business School survey. By making considered choices about which opportunities you pursue and which you decline, rather than simply reacting to emergencies, you can find try to find some balance in meaningfully engaging with work, family, and community. And you know what, give yourself a break - you can’t do everything, nor should you try No matter what work/life balance means for you, here are some useful tips that might help! Build Real Support Networks No matter who you talk to, whatever their role or...

When you make the decision to hire a virtual assistant it’s a big one and a decision that, with the right VA, can radically change your life and support your business. Working with a virtual assistant is a tweaking process and a form of ‘letting go’ and comes with a whole host of, sometimes quite complex, emotions. It isn’t as simple as pressing an “easy button” and walking away. We need this to be a partnership, a working alongside. You can’t just hand over some basic information and expect it to just ‘flow’ – mostly because we can’t read minds and it takes time to become a ‘virtual you”! For many people, to hire a virtual assistant is entrusting part of your ‘baby’, and then learning how to do that and keep a hand in managing the workflow to the VA are totally new skills learn and master. Now please don’t think that...

If you’re running a local business with a physical ‘location’ and you’re doing OK, you’ll also know that, of course, your local customers are your most valuable customers. So how do you go about making sure that you’re reaching and connecting with the people that don’t know they need you yet? Or even 'local' people who might be slightly outside of your usual catchment? You might think that you don’t need to promote your local business online if you rely on passing trade, loyalty or word of mouth to bring in new customers. You don’t want to spend time messing about online when all your valuable customer can be right in front of you. You want to focus on doing what you do and let your work speak for itself. We get that. But all that said, in a competitive high street keeping hold of the customers you have (and getting new ones)...

We’d take a wild guess that you’re seeing less of brands and businesses that you have been following on Facebook. And that posts from people you saw before perhaps don’t show up now? Well, that’s because on Friday January 11, Mark Zuckerberg made an announcement regarding the Facebook environment and how they’ve had customer feedback that has indicated that public content — posts from businesses, brands and media — is overshadowing the personal posts from family and friends. The posts that connect us together. The original purpose for Facebook according to the announcement. In a nutshell, what this means now is that Facebook reach for businesses, brands and engagement-bait media pages will diminish significantly. Put simply your content as a business owner will show up less on people’s News Feeds. So what can we do? Be More Human The Engagement-bait which we all know and loathe, where it uses language on posts such as...

Need some help? Are you a small business who needs a bit of extra support?  Do you remember when you started your business and what it meant to you, what your dream was? Remember when you had the time to focus on your goals and creativity but now you are so over busy juggling all the day-to-day balls that some days you can’t even remember what your core business does anymore? You need some help but you don’t really want an employee. You’ve heard about Virtual Assistants but you’re not really sure what they are, how you would use one or what they can do? The “what exactly is the benefit of a VA” question is something I am asked regularly, so I thought it might be useful to summarise just a few of the benefits of having a Virtual Assistant. You don’t need to hire full time employees Traditionally when you run a...

Where focus goes, energy flows; where do you want to be putting all your energy this year? With the arrival of the New Year, many of us will have already taken the pressure on ourselves to come up with strong New Year resolutions we are determined to stick to, vowing how we will make a health commitment, a lifestyle change, some sort of personal growth and achieve a better work-life balance. This can become all very tired and clichéd and more so when you can, of course, make those life changes at any time of the year, not just at New Year. Certainly for us, we believe we are all a continual work in progress. And the same can be said of our businesses. But when you apply the process of reflection to your business it can be an opportunity to celebrate areas of accomplishment, and consider places where desired results were not...

Have you ever wanted to get some help in your business but were put off because it felt too hard?  Does the word outsource fill you with dread? Is the thought of getting another person to ‘do’ part of your business nerve-wracking – of course it is, you know your business better than anyone and it’s your baby. When we first start out, we tend to have very little money and so we feel like we must do everything ourselves. Then the business gets busy, life gets a bit frantic. The accounting gets left to the side because we don’t have time. The marketing just doesn’t happen or we post a few bits to Facebook, tweet a bit and send out one e-newsletter that took the best part of a week to get our head around, the blogging just doesn’t happen. And as for updating the website, well that’s a distant dream. If...