Blog | Serenity VA | Virtual Assistant | UK Virtual Assistant Services
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When you make the decision to hire a virtual assistant it’s a big one and a decision that, with the right VA, can radically change your life and support your business. Working with a virtual assistant is a tweaking process and a form of ‘letting go’ and comes with a whole host of, sometimes quite complex, emotions. It isn’t as simple as pressing an “easy button” and walking away. We need this to be a partnership, a working alongside. You can’t just hand over some basic information and expect it to just ‘flow’ – mostly because we can’t read minds and it takes time to become a ‘virtual you”! For many people, to hire a virtual assistant is entrusting part of your ‘baby’, and then learning how to do that and keep a hand in managing the workflow to the VA are totally new skills learn and master. Now please don’t think that...

If you’re running a local business with a physical ‘location’ and you’re doing OK, you’ll also know that, of course, your local customers are your most valuable customers. So how do you go about making sure that you’re reaching and connecting with the people that don’t know they need you yet? Or even 'local' people who might be slightly outside of your usual catchment? You might think that you don’t need to promote your local business online if you rely on passing trade, loyalty or word of mouth to bring in new customers. You don’t want to spend time messing about online when all your valuable customer can be right in front of you. You want to focus on doing what you do and let your work speak for itself. We get that. But all that said, in a competitive high street keeping hold of the customers you have (and getting new ones)...

We’d take a wild guess that you’re seeing less of brands and businesses that you have been following on Facebook. And that posts from people you saw before perhaps don’t show up now? Well, that’s because on Friday January 11, Mark Zuckerberg made an announcement regarding the Facebook environment and how they’ve had customer feedback that has indicated that public content — posts from businesses, brands and media — is overshadowing the personal posts from family and friends. The posts that connect us together. The original purpose for Facebook according to the announcement. In a nutshell, what this means now is that Facebook reach for businesses, brands and engagement-bait media pages will diminish significantly. Put simply your content as a business owner will show up less on people’s News Feeds. So what can we do? Be More Human The Engagement-bait which we all know and loathe, where it uses language on posts such as...

Need some help? Are you a small business who needs a bit of extra support?  Do you remember when you started your business and what it meant to you, what your dream was? Remember when you had the time to focus on your goals and creativity but now you are so over busy juggling all the day-to-day balls that some days you can’t even remember what your core business does anymore? You need some help but you don’t really want an employee. You’ve heard about Virtual Assistants but you’re not really sure what they are, how you would use one or what they can do? The “what exactly is the benefit of a VA” question is something I am asked regularly, so I thought it might be useful to summarise just a few of the benefits of having a Virtual Assistant. You don’t need to hire full time employees Traditionally when you run a...

As with the start of every New Year, many of us use this as a time to reflect on our new year goals, both personal and professional, and assess what we need to do to achieve them. And many of us make a list of those New Year goals, often to help us focus. So we’ve thought of a few ways your VA can assist in helping you achieve those goals and hold you accountable, so you can kick off 2018 on the right foot! I want to get organized Before your brand new calendar begins to book up with meetings and events, take the time now to get your plans for the year under control. You can start by giving your VA full access to your calendar and have them take over the process of creating and scheduling meetings on your behalf. We manage diaries for a host of clients, working...

Where focus goes, energy flows; where do you want to be putting all your energy this year? With the arrival of the New Year, many of us will have already taken the pressure on ourselves to come up with strong New Year resolutions we are determined to stick to, vowing how we will make a health commitment, a lifestyle change, some sort of personal growth and achieve a better work-life balance. This can become all very tired and clichéd and more so when you can, of course, make those life changes at any time of the year, not just at New Year. Certainly for us, we believe we are all a continual work in progress. And the same can be said of our businesses. But when you apply the process of reflection to your business it can be an opportunity to celebrate areas of accomplishment, and consider places where desired results were not...

We all know about hashtags by now right? And you’re know to use hashtags for every day to increase impressions, engagement, and reach? If not, you may want to try! Using hashtags is fundamental to your success on social media platforms.  Hashtags will help you easily and organically grow your social media following by linking together relevant content and interested users across all social media platforms. Some of us post every-day, others like to pick and mix the days across the week, depending on what’s trending or how website analysis is showing their audience spread, so to help you across every day of the week I have compiled the top trending hashtags for every day of the week. If you’re a #girlboss you may also like to check out my 50 Hashtags for Female Entrepreneurs ! Hashtags For Every Day Monday #Monday #MondayFunday #MotivationMonday #MondayMotivation #MotivationalMonday #MantraMonday #MeowMonday #ManicureMonday #MondayMood #ManCrushMonday or #MCM #MusicMonday #FitnessMonday #MagicMonday...

There was a time when social media wasn’t an essential part of growing a small business. But that is no longer the case. Way back in 2012, only 54 percent of small-business owners reported they needed help with social media. Now 72 percent saying that their marketing efforts across the channels that matter, including social, email, mobile and Web, are working. And many of them say they have outsourced professional help to manage this. We all know it’s all about engaging the right audiences with valuable content. The online community has little tolerance for blatant self-promotion viewing social media as a means to free advertising. Given this, small-business owners face a challenge when it comes to striking a balance in using social media, ensuring a balance between engagement, storytelling and out and out promotion. Engagement is rooted in regularly sharing insight and providing value every time you connect with a customer. This builds...

We all like to smile and research shows that learning makes us happier. Researchers have looked into the relationship between education and health and the main pattern discovered was that life-long learning and a love of education has a positive effect on people’s well-being and subsequent happiness. Most people I know love to read and grew up absorbed in novels that expanded our imagination and made us both laugh and cry. We all have our own special memories of childhood reads, novels that inspired us through tough times, books that taught us things we didn't know and the fun books that spread a little happiness and made us smile a little!  So to celebrate World Smile Day we’ve pulled together our top 4 Books to Make you Smile – and one due out in February which we can’t wait for! We hope they make you smile every single time you pick...